I am Prebaharen Jeevaretnam, a results-driven commercial leader with over two decades
of experience in international sales, export management, and business development across
the FMCG, Foods & Beverages sectors.
Currently serving as Head of Business Development – Global Sales at Nellara Food Products
(RF Combine Group, Dubai), I lead end-to-end export expansion: identifying and onboarding
new distributors in white-space markets, negotiating Incoterms (FOB, CIF, EXW, DDP),
managing trade compliance, and partnering with distributor teams on route-to-market execution
and primary/secondary sales targets.
My career spans senior roles at Aujan Coca-Cola Beverages, Almarai, Group Distribution,
and UITC, with consistent delivery of market share gains in competitive international
environments. I bring working proficiency in Arabic, deep GCC trade familiarity, and
an established distributor network spanning 20+ markets.
Academically qualified with an MBA, CIM (UK), and NCC (UK)
— I combine commercial instinct with strategic discipline to drive sustainable, scalable growth.
🌍
International Market Expertise
Deep knowledge of GCC, wider Middle East, North Africa, South Asia & European trade routes, regulatory landscapes, and distributor ecosystems.
🤝
Distributor & Trade Management
End-to-end distributor lifecycle management — appointment, onboarding, performance management, and route-to-market optimisation.
📊
P&L Ownership & Revenue Growth
Track record of consistently exceeding revenue targets, growing market share, and managing multi-country P&L with discipline and foresight.
🎯
Brand & Category Leadership
Extensive experience launching and scaling FMCG brands across Modern Trade, Traditional Trade, and export channels.
