Prebaharen Jeevaretnam

Building Revenue, Market Share & Commercial Excellence Across the GCC

20+ Years Building Commercial Excellence
Across the GCC

Head of Sales • Sales Director • Commercial Director • NSM
Almarai • Aujan Coca-Cola • UITC • Al Wajba Dairy • Group Distribution

Also Available for Freelance Consultations

20+

YEARS IN GCC FMCG

6

LANGUAGES SPOKEN

7

DISTRIBUTORS MANAGED

8+

GCC MARKETS COVERED

Employers & Product Categories

AlmaraiAujan Coca-ColaUITCAl Wajba DairyGroup DistributionGhadeer DairyNellara FoodsCoca-Cola Sri LankaLion BreweryCaltex Lanka🥛 Fresh Dairy🧊 Frozen Foods🥤 Beverages🍞 Bakery🛒 Dry Food💊 Pharmacy🏨 HORECA🌿 Juices & NAB🧴 Personal CareAlmaraiAujan Coca-ColaUITCAl Wajba DairyGroup DistributionGhadeer DairyNellara FoodsCoca-Cola Sri LankaLion BreweryCaltex Lanka🥛 Fresh Dairy🧊 Frozen Foods🥤 Beverages🍞 Bakery🛒 Dry Food💊 Pharmacy🏨 HORECA🌿 Juices & NAB🧴 Personal Care

Background

A Commercial Leader Built in the GCC

I started my commercial career at Coca-Cola Sri Lanka in 2001. Over the next 25 years I built a career spanning Saudi Arabia, Qatar, UAE, and international markets.

My expertise sits at the intersection of sales leadership, key account management, distributor development, trade marketing, and Revenue Growth Management. I have managed P&Ls, built and led teams of 30+, and negotiated trading terms with Carrefour, Lulu, Nesto, and Monoprix.

Fluent in six languages:

EnglishArabicTamilSinhalaHindiMalayalam

Available immediately for senior commercial leadership roles across the GCC and Middle East.

↓ Download CV (PDF)

Core Competencies

Regional Sales Leadership0

Distributor Management — 12 markets0

Key Account & Modern Trade0

P&L Ownership & RGM0

Trade Marketing & Category0

Analytics, ERP & Power BI0

Nellara Foods

International Business Development Manager

Aug 2024 – 2025 • Dubai, UAE

Led international commercial operations across GCC, Middle East, Africa & Europe

Group Distribution / Al Wajba Dairy (Baladi)

Head of Sales & Commercial Manager

2021 – 2024 • Qatar

Led national sales across Fresh Dairy, Frozen, Dry Food and Beverages

Ghadeer Dairy / Mazzraty (Q Dairy)

National Key Account Manager

2020 – 2021 • Qatar

Chilled & Frozen category management across all modern trade

United International Trading Company

National Sales Manager

2018 – 2021 • Qatar

Built and led national sales organisation across all trade channels

Aujan Coca-Cola Beverage Company

National Key Account Manager — Modern Trade

2013 – 2018 • Qatar

Achieved 51% NAB category share. Led JBP with all major modern trade accounts

Almarai

Senior Sales Supervisor

2006 – 2013 • Saudi Arabia

Managed Fresh Dairy, Frozen, Juice and Bakery across multiple KSA regions

Early Career — Sri Lanka

Coca-Cola, Caltex, Lion Brewery

2001 – 2006

Sales and commercial foundations across FMCG and energy sectors

Open to Work — Available Immediately

Actively Seeking Senior Commercial Leadership Roles

Head of Sales • Sales Director • Commercial Director • NSM
GCC • Middle East • Sri Lanka

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🌍

GCC-Wide Experience

UAE, Qatar, Saudi Arabia, Kuwait, Oman, Bahrain — plus international distribution across Africa and Europe

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6 Languages

English, Arabic, Tamil, Sinhala, Hindi, Malayalam — a genuine edge in multicultural markets

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P&L Leadership

Owned commercial P&Ls across modern trade, general trade, and distributor channels

⚡

Available Now

No notice period. Ready to contribute from day one in any senior commercial role

📋 Consulting

Available for Freelance Consultations

In addition to full-time senior leadership roles, I am open to short-term consulting engagements across the GCC and Middle East — bringing 20+ years of hands-on commercial expertise directly to your specific business challenge.

Market Entry Strategy Distributor Assessment & Selection Route-to-Market Optimisation Sales Capability Building Commercial Due Diligence Key Account & JBP Frameworks Trade Marketing Shopper Marketing Go-to-Market Strategy Value Chain Evaluation

Insights & Perspectives

Commercial Leadership in Practice

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Get in Touch

Let's Talk

📞

Phone / WhatsApp

+971 50 789 4844

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Email

prebaharen@gmail.com

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Location

Dubai, UAE — Available Immediately

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CV

Download PDF